How to Provide Google Analytics 4 (GA4) Access?

To track website traffic, and user behavior, and measure the effectiveness of SEO strategies, we need you to provide Google Analytics 4 Access.

This access helps us analyze conversion rates, identify areas for improvement, and assess the impact of SEO changes.

It is crucial that a GA4 property be set up on your Google account for long-term and ownership reasons.

If you haven’t set up these properties yet, please grant us access to the Google account you’d like them associated with, and we’ll handle the setup for you.

If you’re not comfortable sharing access, simply follow the instructions in the support documents to set them up yourself, and provide us with access once completed. We’re here to help if you need any assistance along the way. You can follow these steps to create your GA4 property first.

Follow the step-by-step guide below to provide Google Analytics 4 Access and allow us to start optimizing your site.

Step 1: Log into Google Analytics #

1. Open your web browser and go to Google Analytics.
   
2. Log in using the Google account associated with your website’s GA4 property.
   

Step 2: Select Your GA4 Property #

1. In the Admin Panel, make sure you’ve selected the correct Google Analytics 4 property for your website.
   
2. Click on Admin (located in the bottom-left corner of the screen).

Step 3: Navigate to Account Access Management #

1. Under the Admin panel, find the Account Settings section.

2. Click on Account Access Management (under the “Account” column) if you want to give access to your entire account.
   

Step 4: Add a New User #

1. Click on the + (plus icon) in the top right corner.
   
2. Select Add Users from the dropdown menu.

Step 5: Enter the User’s Email Address #

1. In the Email Address field, enter the email address we provide for SEO access. “Email: wptravelseo@gmail.com”

(Ensure it is a Google account, as GA4 access is only available to Google users.)

Step 6: Assign the Required Permissions #

1. Under Permissions, check the following options:
   
   • Administrator (Recommended): Grants full access to manage account settings, add users, configure tracking settings, and set up goals/conversions. This is required for us to optimize your Google Analytics setup effectively.
   • Editor: Grants permission to configure tracking settings, create custom reports, and set up goals/conversions.

2. Click Add to finalize the access.
   

Step 7: Confirm and Notify Us #

1. Once access is granted, we will receive an email invitation to manage your Google Analytics 4 account.
   
2. Let us know once you’ve completed these steps so we can verify access and start analyzing your website’s performance.
   

Creating a New Google Analytics 4 Property #

Follow the steps below to create and set up a Google Analytics 4 (GA4) property for your website:

Step 1: Log in to Your Google Account #

• Make sure you’re logged into the Google account that you want to associate with your GA4 property.

Step 2: Visit Google Analytics #

• Go to Google Analytics.

Step 3: Start the Setup #

• Once you’re logged in, click “Admin” (gear icon in the lower left corner).
• Under the Account column, click “Create Account” if you don’t have one set up yet.
• Under the Property column, click “Create Property” to begin setting up a new GA4 property.

Step 4: Enter Property Details #

• Fill in the required details for your property, including the website name, time zone, and currency.
• Select “Show Advanced Options” and toggle on “Create a Universal Analytics property” (if you also want to set up a UA property alongside GA4).
• Choose “Create GA4 property”.

Step 5: Set Up Data Stream #

• After creating the property, you’ll be prompted to set up a Data Stream.
  • Choose “Web” if you want to track a website.
  • Enter your website URL and stream name (something descriptive like “Main Website Stream”).

Step 6: Add the GA4 Tracking Code #

• Once your Data Stream is created, you’ll be given a Global Site Tag (gtag.js) code to place on your website.
  • Copy the provided code and add it to the <head> section of your website’s HTML.
  • You can either do this manually or request our support team to place it for you.

Step 7: Verify Setup #

• After adding the tracking code, go back to Google Analytics and click “Realtime” under the “Reports” section to check if data is flowing in.
• If you see activity in the Realtime report, the setup is complete.

Step 8: Grant Access to Our Team #

• Once GA4 is set up, please grant us admin access to your GA4 property so we can help monitor and optimize the data.
  • Go to Admin > Account (or Property) > Account Settings > Account Access Management.
  • Add wptravelseo@gmail.com as a user and provide “Admin” access.

You can revoke or modify access anytime from the Account Access Management section. If you prefer temporary access, you can remove our access once the SEO optimization is completed.

If you face any issues or need assistance, feel free to contact us. Once you provide Google Analytics 4 access, we will begin optimizing your website for better performance.