How to Provide Google Tag Manager Access?

You need to provide Google Tag Manager access that allows us to efficiently manage and implement SEO-related scripts, such as schema markup, analytics, and conversion tracking, without directly modifying your website’s code.

It is crucial that a GTM container be set up on your Google account for long-term and ownership reasons.

If you haven’t set up these properties yet, please grant us access to the Google account you’d like them associated with, and we’ll handle the setup for you.

If you’re not comfortable sharing access, simply follow the instructions in the support documents to set them up yourself, and provide us with access once completed. We’re here to help if you need any assistance along the way. You can follow these steps to create your GTM Container first.

Steps to Provide Google Tag Manager Access #

Go to Google Tag Manager #

• Visit Google Tag Manager and log in with your Google account.

Select Your Container #

• You will see a list of accounts. Click on the account and select the container for your website.

Open the Admin Section #

• In the left-side menu, click on “Admin.”

Go to User Management #

• Under the “Container” column, click “User Management.”

Add a New User #

• Click on “Add” and then select “Add users.”

Enter Our Email and Assign Permissions #

• Enter the email address we provide.

• Permit to publish role so we can manage tags, triggers, and variables for optimization.

Click Invite #

• Click “Invite” to send the access request.

Creating a New Google Tag Manager (GTM) Container #

Follow the steps below to create and set up a Google Tag Manager (GTM) container for your website:

Step 1: Log in to Your Google Account #

• Make sure you’re logged into the Google account you want to associate with your Google Tag Manager container.

Step 2: Visit Google Tag Manager #

• Go to Google Tag Manager.

Step 3: Start the Setup #

• Once logged in, click “Create Account” to start the setup process.
• Enter the following information:
  • Account Name: This is usually your business or organization name.
  • Country: Select your country from the drop-down menu.
  • Container Name: Enter your website name or the platform you want to track (e.g., “MyWebsite.com”).
  • Where to Use the Container: Choose “Web” if you’re setting up GTM for your website.
• Click “Create” to move to the next step.

Step 4: Accept Terms and Conditions #

• Read and accept the Terms of Service by clicking the “Yes” button.

Step 5: Install the GTM Code on Your Website #

• After creating the container, GTM will provide two code snippets:
  • One to place in the <head> section of your website.
  • The other one just after the opening <body> tag.
• Copy both code snippets and add them to the appropriate sections of your website’s code.
  • You can either do this manually or request our support team to place the code for you.

Step 6: Add Tags to GTM #

• After the GTM code is installed, you’ll need to add tags to your container (e.g., Google Analytics, Google Ads, Facebook Pixel, etc.).
  • To add a new tag, click on “Tags” in the GTM dashboard and then “New”.
  • Follow the prompts to set up each tag.
  • For example, to add Google Analytics 4 (GA4), you’ll select the “Google Analytics: GA4 Configuration” tag type and enter your GA4 Measurement ID.

Step 7: Test Your Tags #

• Once you’ve added your tags, use the “Preview” mode in GTM to ensure they are firing correctly on your website.
  • Click “Preview” and enter your website’s URL to open it in debug mode.
  • Check the Tag Assistant to verify that the correct tags are firing on the website.

Step 8: Publish Your Container #

• Once you’ve confirmed that everything is working correctly, click the “Submit” button in GTM to publish your container live on your website.

Step 9: Grant Access to Our Team #

• Please grant us access to your Google Tag Manager account to help us manage and optimize the tags.
  • Go to Admin > Account > User Management.
  • Click “Add User”, enter wptravelseo@gmail.com, and select “Admin” access so we can manage the container.

If you encounter any issues during the setup process or need assistance with adding or testing tags, please reach out to our support team at seo@wptravel.io. We’re happy to assist you!