How to Use Pinterest For Your Travel Business to Grow?

Pinterest is a popular visual discovery and marketing platform for travel businesses because travelers often use it to discover destinations, find trip ideas, plan itineraries, and save travel inspiration. This gives travel agencies, tour operators, hotels, travel bloggers, and other travel brands an opportunity to reach potential customers while they are actively planning their next trip.

However, growing a travel business on Pinterest involves more than posting attractive destination photos. You need to create content that matches what travelers search for, optimize your Pins for discovery, link them to relevant pages on your website, and use Pinterest analytics to understand what drives clicks and engagement.

In this guide, you’ll learn how to use Pinterest for your travel business, from setting up and optimizing your business profile to creating travel-focused Pins.

Key Pinterest Terms Every Travel Business Should Know

Understanding Pinterest’s basic terminology makes it easier to create content, organize your profile, and measure your marketing results. Some of the most important terms include:

• Pin: A piece of content published on Pinterest, usually an image or video. Pins can include a title, description, and link to your website.

• Board: A collection where you organize related Pins around a specific topic, destination, or travel theme. For example, you could create boards for Thailand Travel, Travel Itineraries, or Honeymoon Destinations.

• Save: When a user saves a Pin to one of their boards. Saves are particularly important for travel businesses because people often save destination ideas, itineraries, and travel tips for future trip planning.

• Follow: When a user follows your Pinterest account or a board to see more of your content.

• Outbound Click: A click that takes a Pinterest user from your Pin to your website. For a travel business, this could lead to a destination guide, tour page, itinerary, or booking page.

• Impression: The number of times your Pin is shown to Pinterest users. Impressions help you understand how much visibility your content is receiving.

• Pinterest Trends: A Pinterest tool that helps you discover what people are searching for and identify popular or emerging topics that can guide your content strategy.

• Pinterest Analytics: The analytics tools available to business accounts that help you measure Pin and profile performance, including impressions, saves, and outbound clicks.

• Pinterest Ads: Paid promotional campaigns that allow businesses to reach specific audiences and promote their Pins to generate awareness, traffic, leads, or conversions.

You may also read: Best Ways to Generate Leads for Travel Business

How to Use Pinterest for Your Travel Business

Use Pinterest for your travel business by creating helpful, visually appealing Pins around destinations, itineraries, tours, and travel ideas your audience is already searching for. Link those Pins to relevant pages on your website so you can turn Pinterest interest into traffic, enquiries, and bookings.

Step 1: Create or Convert to a Pinterest Business Account

Start with a Pinterest business account to access business tools such as Pinterest Analytics and advertising features. You can create a new business account or convert your existing personal account without losing your Pins and followers.

To create a new business account, go to Pinterest, click Sign up, select Create a business account, and enter your email, password, and age. Then click Create account and follow the prompts to add your business name, website, country, and business details.

If you already use Pinterest, log in to your personal account and go to Settings > Account management > Convert to a business account. Click Convert account, then complete your business profile information.

Once finished, you can use your business account to create Pins, organize travel boards, track performance, and promote your travel content.

Step 2: Optimize Your Pinterest Business Profile

Optimize your Pinterest profile so travelers can quickly understand what your business offers. Go to Settings > Edit profile and add your business name, profile photo or logo, website, and a short description of your travel services.

Use relevant travel keywords naturally in your business name and description. For example, if you offer trekking tours in Nepal, mention terms such as Nepal tours, trekking, travel guides, or Himalayan adventures where relevant. Also, keep your branding consistent with your travel website so visitors can easily recognize your business.

Step 3: Claim Your Travel Website

Claim your travel website on Pinterest so you can access analytics for Pins that link to your site and connect those Pins more clearly with your business profile. Pinterest allows you to claim a website if you own the domain and can edit its source code or DNS settings.

To claim it, go to Settings > Claimed accounts > Websites > Claim. Pinterest will then give you three verification options: add an HTML tag, upload an HTML file, or add a DNS TXT record. Choose the method that works best for your website, complete the verification, and submit it to Pinterest.

Once claimed, Pinterest can provide analytics for Pins that link to your website and display your profile picture with content connected to your domain.

You may also read: How to Create A Travel Website Using WordPress?

Step 4: Research Travel Keywords and Trends

Before creating Pins, research what your target travelers are searching for on Pinterest. Use Pinterest Trends to discover popular and emerging search topics related to destinations, activities, travel planning, and seasonal trips. Look for specific searches that reflect traveler intent, such as “best places to visit,” “things to do,” “travel itinerary,” or “packing tips.”

Focus on both evergreen and seasonal topics when planning your content. For example, a travel business promoting Thailand could research searches such as “Thailand itinerary,” “best beaches in Thailand,” “things to do in Bangkok,” or “Thailand honeymoon ideas.” This can help you identify topics that are relevant to travelers at different stages of planning their trips.

Step 5: Create Relevant Pinterest Boards

Once you know what your audience is interested in, organize your Pinterest profile into focused boards that make your travel content easy to browse. Create separate boards for specific destinations, travel styles, or trip-planning themes instead of putting all of your Pins into one general travel board.

For example, you could create boards such as Thailand Travel, Honeymoon Destinations, Adventure Tours, Family Travel, or Travel Itineraries. Keep each board focused on one clear topic and save only closely related Pins to it so visitors can quickly find more content that matches their interests.

Step 6: Create and Optimize Travel Pins

Create Pins that are visually clear, useful, and closely connected to the travel content you want to promote. Use high-quality vertical images, simple text overlays, and consistent branding so travelers can quickly understand the destination, itinerary, or experience featured in the Pin.

Optimize each Pin with a descriptive title and a natural description that includes relevant travel keywords. For example, instead of a generic title like “Thailand Trip,” use something more specific such as “7-Day Thailand Itinerary for First-Time Visitors.” Keep the wording focused on what the traveler will discover after clicking.

Finally, link every Pin to the most relevant page on your website, such as a destination guide, itinerary, tour package, or booking page, rather than sending all traffic to your homepage. You can also create multiple Pin designs for the same page to test different images, headlines, and formats and see which versions generate more saves and outbound clicks.

Step 7: Publish Consistently and Plan Seasonal Content

Publish Pins on a consistent schedule so your account stays active and gives Pinterest more opportunities to distribute your content. Plan a mix of evergreen topics and seasonal travel content, and publish seasonal Pins before demand peaks so travelers can discover them while they are still planning.

You may also read: Ultimate Guide to Content Marketing for Travel Business

Step 8: Track Performance With Pinterest Analytics

Use Pinterest Analytics to identify which Pins, boards, and topics perform best. Focus on metrics such as impressions, saves, Pin clicks, and outbound clicks to understand what attracts attention and what actually drives visitors to your travel website.

If certain destinations, topics, or Pin formats consistently generate more clicks or engagement, create more content around them. Regularly review your results, test different visuals and topics, and focus your efforts on the content that supports your goals, whether that is website traffic, travel inquiries, tour bookings, or sales.

You may also read: How to Promote Travel Business?

How to Turn Pinterest Traffic Into Travel Bookings

Turning Pinterest traffic into bookings requires guiding interested travelers from your Pins to relevant tour, itinerary, or booking pages on your website. Use clear calls to action, targeted Pinterest Ads where appropriate, and conversion tracking to understand which Pins and campaigns generate inquiries and bookings.

1. Send Pinterest Users to Relevant Landing Pages

Don’t send every Pinterest visitor to your homepage. Link each Pin to a page that matches what the traveler was interested in. For example, a Pin about a 7-day Thailand itinerary should lead to the full itinerary, while a Pin promoting a Phuket tour should link directly to that tour page. This keeps the journey relevant and makes it easier for visitors to take the next step.

2. Add Clear Calls to Action

Give visitors a clear reason to act once they reach your website. Depending on your travel business, use calls to action such as “Book Your Tour,” “Check Availability,” “Request a Quote,” “View the Itinerary,” or “Plan Your Trip.” Place these CTAs where visitors can easily see them without having to search through the page.

3. Run Pinterest Ads for High-Intent Travel Offers

Use Pinterest Ads to promote tours, packages, seasonal deals, or destination pages that already show strong interest. Focus your ads on travelers searching for specific destinations, activities, or trip ideas, and send them to pages designed to support enquiries or bookings rather than general content.

You can also retarget people who visited your website but did not complete a booking. This gives you another chance to reach travelers who have already shown interest in your services.

You may also read: Best Social Media Management Platforms for Travel Agencies

4. Track Bookings and Improve Your Funnel 

Measure what happens after Pinterest users reach your website. Track important actions such as tour enquiries, quote requests, booking-page visits, and completed bookings so you can see which Pins and campaigns bring valuable traffic.

Then compare your results and improve the weak parts of the journey. If a Pin gets many clicks but few bookings, review the landing page, offer, CTA, or booking process and make changes based on what users are doing.

You may also read: How to Increase Travel Website Bookings?

Conclusion

Pinterest can help your travel business reach people while they are actively searching for destinations, itineraries, tours, and trip ideas. To turn that attention into real business results, create useful Pins, optimize them for discovery, and send travelers to relevant trip pages where they can continue planning and take the next step.

Your website should then make the booking process simple and convenient. If your travel business runs on WordPress, WP Travel can help you create bookable trip pages with itineraries, pricing, booking forms, and payment options, giving visitors a smoother path from discovering your trip on Pinterest to booking it directly on your website.

You can start with the free version of WP Travel, which includes the core tools needed to create and manage trips and bookings. If you need more advanced features, WP Travel Pro adds capabilities such as advanced payment options, additional gateways, group pricing and discounts, multiple bookings, invoices, integrations, and other premium booking features.

FAQs

1. What are the common Pinterest marketing mistakes travel businesses should avoid?

Common mistakes include treating Pinterest like a traditional social platform, posting only promotional content, ignoring keyword research, sending every Pin to the homepage, publishing seasonal content too late, and focusing only on impressions.

2. What are the best practices for using Pinterest for travel marketing?

Use high-quality travel visuals, create Pins around what travelers are actually searching for, organize content into relevant boards, and link each Pin to a matching destination, itinerary, or tour page. Publish consistently, plan seasonal content early, test different Pin designs, and use Pinterest Analytics to improve your strategy based on real performance.

3. Should travel businesses use Pinterest Ads?

Yes, Pinterest Ads can be useful for promoting high-intent travel offers, seasonal packages, destination pages, and Pins that already perform well organically. Start with a clear goal, target relevant travel interests or keywords, and measure results based on website visits, inquiries, and bookings rather than impressions alone.

4. What are the best Pinterest content ideas for a travel business? 

Good Pinterest content for travel businesses includes destination guides, itineraries, things to do, packing tips, seasonal travel ideas, honeymoon inspiration, family travel, adventure trips, hotel recommendations, tour experiences, and travel-planning advice.

5. How often should a travel business post on Pinterest?

A travel business should post 1 to 5 pins per day consistently. This volume helps the search algorithm index your destination guides, booking links, and travel tips without triggering spam filters, which can happen if you exceed 10 to 15 pins daily.