Pinterest is a great way for you to get in front of the right people with your travel company. You can use Pinterest to post the images of your WordPress Travel website’s blog images with other images. But it can be overwhelming if you don’t know where to begin, so this guide will walk you through each step of getting started on Pinterest and how to use it in your travel business.
Pinterest is one of those social media platforms that everyone loves and it is always adding new features and improving the overall experience. It boasts 925 million unique monthly visitors and has even inspired big businesses to create pins to help their businesses grow. Now, if you had any doubt about using Pinterest for your travel company, read this step-by-step guide for using Pinterest for your travel company so that you can get some great ideas on how you can use it too.
Pinning is one of the biggest capabilities that Pinterest has given to you. It’s a simple but powerful way to increase your traffic, expand your customer base, and bring new customers into your business. If you’re not familiar with how to use Pinterest for your travel company, then it’s time that you become familiar with the platform.
Introduction to Pinterest:
Pinterest is a social media platform where you can share pictures and ideas. You can also connect with others who have similar interests.
Pinterest is a social network, an online bulletin board that allows users to share pictures and other media, often with a specific theme or style. The site has over 100 million users and more than 11 billion pins have been created.
You can find and follow other people on the site, or create your own boards to group your pins together. You can pin anything from photos to videos, recipes, quotes, and more!
How to set up a Pinterest Travel business account
You’ve heard Pinterest is a great way to promote your travel business. But what happens when you need to set up an account? The process for setting up a Pinterest travel business account is simple.
Here are the steps on How to set up a Pinterest Travel business account:
- Create an account on Pinterest by going to www.pinterest.com and clicking the “account” button in the top right corner of the screen.
- Fill out the required information and click “Sign Up” at the bottom of this page (this will take you to your new profile).
- You can also create an account using your email address and password, or create one using a social network account (Facebook, Twitter, or Google) if you don’t want to use your email address for security purposes.
Important Terms for Pinterest
When you first start using Pinterest, it can be a little overwhelming. There are so many features and tools that it’s easy to get lost in the shuffle.
Here’s a list of basic terms you should know when you’re using Pinterest:
A pin is a visual item on the site. You can create and share pins, which are images that you’ve uploaded to the Pinterest platform.
Repins are like likes, and they’re a great way to express your appreciation for someone else’s work or content.
This action allows you to follow someone who has pinned a certain item. Followers will receive notifications when their favorite creators post new content and updates about upcoming events and sales.
If you liked something on Pinterest, it means you’re giving it a thumbs up. In other words, it’s an expression of approval (and maybe even excitement).
When you share a link on Pinterest, it sends the link out to everyone who has clicked “share this” in any of your boards (or groups). You can also share individual pins from within boards or folders.
- Save for Later:
Saving things for later is an easy way to ensure that items remain available in My Pins even if you close the browser window or move back to another tab.
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How to use Pinterest for Travel business?
Pinterest is one of the most popular social media networks, but it’s more than a casual hobby. It’s a powerful tool for building your travel business.
Pinterest is a visual social network that allows users to pin sites and images from their favorite websites, blogs, and other content onto boards. You can use this method to share unique and gorgeous travel content with your followers and drive traffic to your site.
The best part about Pinterest for travel businesses is that you don’t need to know much about SEO or other digital marketing techniques. Just create an account and start pinning!
In the past few years, Pinterest has become a big player in the travel industry. It’s a great way to find new ideas and inspiration for your next trip or vacation.
Here are 7 tips on how to use Pinterest for travel business:
- Use images that inspire you. Include information about what you offer in your profile description on Pinterest so that other users who come across your boards will know why they should follow you on the site.
- Pin items that you’d like to buy or experience.
- Pin images that represent your brand or company (e.g., hotels, airlines). Create boards focused on specific topics related to travel (like budgeting tips). If there’s something specific you want people to know about while they’re researching their next trip, pinning relevant articles.
- Pin promotional images such as photos of trips taken with your clients or family members. Use Pinterest’s search feature to find keywords that people might type into their search bar when looking for something related to travel. For example, if you’re going on vacation soon, you might want to search for terms like “family vacations” or “destinations I’ve always wanted to visit.”
- Install the Pinterest app on your phone or tablet so that whenever you come across something interesting while browsing through pins elsewhere, you can add it directly to one of your boards without having any other software installed first (which many people find more convenient than opening up another browser window).
- Pin photos of local attractions and businesses in the destinations you travel to (e.g., bars, restaurants, shops).
- Share your pins on other platforms such as Twitter, Instagram, and Facebook.
Tips on using Pinterest
Pinterest is one of the most popular social media platforms for businesses to promote their products and services. It’s also a great place to find inspiration for your next vacation, whether it’s a quick weekend getaway or a longer trip abroad.
Here are some tips on how to use Pinterest to promote your travel business:
1. Use Pinterest as a tool to share your content.
Post images of hotels, destinations, and travel packages on Pinterest. You can also post images of your hotel or destination information, including the location address, directions to the hotel or destination, and any amenities offered by the hotel or destination. Include photos of activities such as hiking trails, beaches, and other tourist attractions in your pins.
2. Use the Explore tab.
This is where you’ll find pins that have been pinned by other users and you can follow them back in return. You can also like the ones that interest you most and leave comments with your thoughts on them.
3. Connect with other travel companies on Pinterest.
Join groups that cater to different types of travelers. There are groups for families, couples, solo travelers, and even groups that cater specifically to certain types of accommodations (such as Airbnb hosts). You can also create custom boards where you share tips and tricks related to specific travel destinations or topics like packing tips or travel insurance tips.
4. Use specific hashtags.
Use specific hashtags when you pin something from your Pinterest account. For example, if you’re pinning a post about your hotel in Paris for travelers with “Paris” in the title, use #paristravel instead of just #hotelparis. This makes it easier for people who aren’t following the hashtag to find it and follow the company from there.
5. Always include contact information.
When you share a link on Pinterest, include contact information for people interested in booking reservations or visiting at another time because they heard about it from one of their friends or saw it on social media. People will appreciate this as much as they appreciate being able to book directly through the site or app.
6. Use images that inspire people.
People love beautiful pictures and graphics that grab their attention, so make sure your images are eye-catching. You can also use images from other sites like Flickr or Instagram, but make sure they’re high quality or have a watermark on them so people know they’re not yours.
7. Keep it simple.
If you have a lot of pins on your board, don’t overload it with links or text — just stick with images! Keep your boards neat and organized so people know where they’re looking when they click through for more information about your business — this will help them find what they’re looking for faster and increase traffic to your website.
8. Use good titles and descriptions:
Make sure your titles and descriptions have keywords in them so that they’re more likely to be shared on social media platforms like Facebook or Twitter, where people may not necessarily understand the context of what they’re reading unless it’s written in plain English or relevant to them personally (e.g., “The Best Places To Travel In 2017”). The same goes for product descriptions — think about how much information will help people make a decision about whether or not they want to buy something from your company or business in general.
9. Use images with text:
It’s important to use images with text on your boards so that your content is more accessible. Images with text are more likely to be clicked than just an image alone. This can help you get more traffic from Pinterest and boost engagement with your followers by providing valuable information about what you’re selling.
Using Pinterest for your business doesn’t have to be hard and you don’t have to be an expert in order to see some great results from it. It all depends on how you present yourself and interact with people and there are plenty of ways that you can grow your business.
The best thing about Pinterest and social media, in general, is that they do not require a lot of time and maintenance. Just adding a few graphics and images to share with your customers is a great place to start. You can get started on Pinterest right away, and you can always improve your presence and continue to add content as you find ways that it works for your business.
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Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.