A travel website is not like a regular website and should be as clear, concise and easy to use for people. Google wants travelers to be able to easily find the information they need on your site. So, it’s important that you think about how a business would conduct their online marketing. You can also download Free WordPress Themes for Travel Agency from here!
The setting up of the best SEO for travel website is really important for the success and development of your travels. A good SEO for travel website will help you get more customers and a solid position in search engines, which can be a good way to get also more customers.
In this article, we provide you a step-by-step guide on how to set up SEO for your travel website. In this guide, we will guide you in setting up the technical SEO so that you are able to get your travel site ranked in Google and other search engines effectively.
How to Implement SEO?
SEO is an effective optimization strategy to improve the performance of a travel website. If you want to increase your search engine ranking and improve customer experience, SEO is the right solution for you.
With the reach and authority of Google, and the almost limitless accessibility of the internet, being a competitive travel website is more important than ever.
In order to implement SEO in your travel website, you need to know the basics of online marketing. Here are steps that will help you get started.
1. Page Load Time
A webpage that takes more than 3 seconds to load can repel customers and decrease their likelihood of returning. Proper maintenance of your webpage load time is crucial because it protects from threats like customer dissatisfaction, loss of potential clients, tarnished brand image, and reduction in search engine ranking.
It is critical that your website loads quickly. According to a study conducted by Google, 40% of people will leave a site that takes longer than 3 seconds to load. This can result in higher bounce rates and lower search engine rankings, as well as reduced customer satisfaction.
Using tools like Pingdom Website Speed Test, GT Metrix or Google Page Speed Insights can optimize every content of your webpage so that it loads quickly and provides an engaging user experience to your travelers.
2. Voice Search
Voice search allows your online travel audience to begin their search while jogging, cooking, cleaning, etc. It can avoid interruptions and do multiple tasks at once.
In order to encourage travel on your website, you should use voice search. When we look at this from the SEO side it says that 71% of respondents would rather use their voice assistant to search for something than physically typing their queries. Of course, voice search is a win-win solution for your online travel website.
With the help of tools like Pingdom Website Speed Test, GTmetrix and Google Page Speed Insights you can optimize every content of your webpage so that it loads quickly and provides an engaging user experience to your travelers.
Voice-based keyword research, site structure and content strategy implementation, structured data optimization, mobile-friendly content optimization, and Google Home and Amazon Alexa-friendly content optimization are essential to creating a robust SEO strategy.
3. Related Keywords for Travel
Optimizing your content involves placing the best matching keywords on your web content, social media posts, GMB profiles, etc. While keywords can help you optimize your content for search engines like Google, you should also consider the intent behind each keyword. Some keywords are navigational while others are informational or transactional.
When creating content for your travel website, you should consider the keywords that people use to search for information.
Keyword research tools can help you find the right keywords and content format for each keyword. You can use these tools to analyze the search volume of your competitors’ sites and determine whether a keyword is worth adding to your site.
When it comes to choosing keywords for your travel website, you may want to take a step back and consider the needs of your potential customers.
This can be done by using keyword research tools, analyzing the search volume for these keywords on your competitors’ sites, using the right content format for each keyword, and mapping each keyword to a specific page on your website. All of this allows you to analyze performance and find ways to improve it.
4. Page Title & Meta Tags
SEO titles and meta descriptions is one of the crucial elements in optimizing your website. Databox indicates that 36% of SEOs think the title tag is the most important element for a website’s search engine optimization. HubSpot also found that page titles containing 6-13 words generate the most traffic.
The following are some of the standard norms while writing title tag in your content:
- Avoid plagiarism in the content.
- Avoid Keyword stuffing.
- Provide a unique title.
A meta description is a snippet of text that appears in a browser’s address bar when a user is browsing on a website. It should contain keywords that are relevant to the content on your page so that users can quickly decide whether they want to read more about it. To create a good impression with your readers, use consistent, keyword-rich meta descriptions and titles that clearly communicate the benefits of the content on your page.
5. Create E-A-T Content
Content marketing is a way to attract customers, provide information about your products or services and create awareness for your brand. Content creation has been governed by E-A-T (Expertise, Authoritativeness, Trustworthiness) since Google introduced its Quality Rater Guidelines in 2015. The quality rater will not rank your content depending on the keywords and links. The sites or pages without purpose, content that is not helping users, harming content or misleading content would be given a low rating. On the other hand, E-A-T content will be leading in the SERP after it has been well written with perfect spelling and grammar.
Google prohibits duplicate content, which refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Google filters and displays only the original version of the content and not the copied one.
In order to create quality content for your small business website, follow these guidelines:
- Focus on your target audience.
- Do a lot of research and analysis before developing content.
- Maintain consistency in your content across all channels.
- Align the content to your small business goals.
- Understand the basics of SEO, HTML, and CSS.
- Design the content with appealing infographics, videos, and images.
6. Link Building
Outbound and inbound links are key to gaining visibility on search engines. Inbound links from reputable domains help you rise higher in the results page, while outbound links from several pages of notable domains with higher PageRank can boost your site’s authority.
Relevant outbound links to relevant web pages are also important. When using both types of links, it is important to avoid using too many do-follow or no-follow links.
Link-building strategies include creating inbound and outbound links to other sites. Inbound links drive users from your site to other websites for reference. Outbound links are also an important part of link building; however, they can lead visitors away from your website if used wrongly or overused.
You should create high-quality inbound links to specific pages on reputable websites with a high PageRank value or those with significant traffic. For example, when linking to high-ranking authoritative domains like CNN.com and Wikipedia.org, you should attempt to follow their guidelines regarding linking content that is not a duplicate of what already exists on your site.
The search engines like Google, Bing consider a positive link to be the intention of creating an artificial portrayal of relevance and reputation. With the help of effective tools and technologies, you can easily evaluate the quality of your domain links on your web pages and disavow all negative links.
7. Schema Markup & Local SEO
One of the most powerful local SEO techniques is schema markup. This is helpful in showcasing your brand on the local SERPs. If search engines could not identify your content, then appearing on better rankings would be a daunting task. However, this can be overcome if you implement schema markup correctly.
Local SEO relies on schema markup, which is a powerful local SEO technique that showcases your brand on the local SERPs. The process of appearing on better rankings would be a challenge if search engines cannot identify your content.
The local search engine optimization (SEO) process can be a daunting task if you don’t have the right local SEO techniques in place.
Schema markup is one of those powerful local SEO techniques that showcase your brand on the local SERPs. It bridges the gap between your webpage content and search engines, which results in higher rankings for your website.
Important Tips for Travel SEO:
Travel SEO is a combination of both local and global SEO strategies. To optimize your travel website for local search and Google Maps, consider the following tips:
- When you are planning a trip, it is important to optimize your website for local SEO. If you do this process correctly, Google is most likely to show your business on Google Map as well as on top of the organic results.
- To ensure that your travel site is found by the most relevant search engines, you should Optimize your homepage for keywords related to your target locations.
- Optimize destination pages by giving attention to the page titles, content, and descriptions.
- Select SEO friendly platform for your travel business.
- Start content marketing to promote your content
- Test the responsiveness of your websites on all devices.
- Connect with all travel bloggers and travel journalists.
- Make a strong social media presence through active profiles on major social networks.
To sum up, proper SEO for a travel website can help you get more customers and increase your profitability. As a result of our article, you learned how to set up SEO for your travel website so that you can increase your traffic, derive more business and make more money.
Your travel website set up is a fundamental part of the success of your journey but so that you succeed, it’s important to ensure that the setting up is correct. Follow this guide in order to make sure everything goes smoothly.
Through this article, we provide you with some of the best tips to set up your travel website. We tell you how you are able to get more customers, bookings, and a solid position in search engines for your career. If you want to manage your travel agency with ease you can download and install the travel agency WordPress travel plugin available on free and premium packages.
Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.