Tour operator business is increasing in popularity every single day. With the increasing popularity, the competition in this business is also increasing.

A guide on how to become a successful tour operator can be a helpful resource for you to make your dream come true.

Before we dive into the article, I wanted to ask if you’re considering making a travel and tour booking website quickly and easily, without the need for coding or hiring expensive developers.

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You can get WP Travel Pro to launch your travel booking website.

You can explore and test the best travel agency themes and templates to find the one that perfectly aligns with your travel website.

This way, you can ensure your website suits your needs and preferences seamlessly.

That’s why in this blog I will provide 10 life-changing tips for your successful tour operator career.

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10 Tips to Become a Successful Tour Operator in 2024

Being a successful tour operator is very competitive nowadays.

Every day more than a thousand people attempt to start their travel agencies.

Hardly few can make their dream true. More than half of the people change their dreams because they find no hope to succeed in this field.

That’s why, it is necessary to discuss the tips for becoming a successful tour operator.

Here are the tips that will guide you to the way of becoming a successful tour operator.

You may find it useful: Top 10 Factors to Skyrocket Your Travel Business Growth in 2024

Tip 1: Focus more on your tour operator business model

How to become a successful tour operator

Successful tour companies always work hard to plan for their business model.

It is the first step as well as a tip for making a successful tour travel company.

Besides, planning for a business model means deciding what service you will provide to your customers, what’s more unique about it,

finding out your buyer persona, and competitors, and selecting the money-making process for your business.

These are all the elements of your tour operator business model that you should decide before starting a travel tourism business.

Everything can be done in an excellent way through planning.

Whether you are planning for a tour operator business or getting a tour operator license.

You may find it useful: How to Write a Travel Agency Business Plan?(Actionable Plans)

Tip 2: Know your buyer persona to target your customers

How to become a successful tour operator

Your buyer’s persona really matters to run your business successfully.

Now if you don’t know what buyer persona is. Then, here it is for you.

A buyer persona is descriptive information that you must have to know about your target customers.

Moreover, it will help you to know about your customers:

  • age.
  • Gender.
  • Interest.
  • Country.
  • budgets.

Now, you might want to know how you can find your buyer persona.

You can find it through Google Analytics as well as social media insights.

Targeting your customers will also become easier by knowing the buyer’s persona.

Explore: Best Tour Operator Software

Tip 3: Set unique selling points for your business

A unique selling point will make you different from your competitors.

It is found from the research of that there are 46,068 travel agencies in the USA.

If this is the statistics of the USA then, what about the world?

Now, you think, will you be able to stand out from all these travel agencies without adopting a unique selling point? Of course, not.

You need to be unique to make a brand that will be recognized by your customers.

Furthermore, your customers will come to you again and again because of the unique selling point you are offering.

Tip 4: Providing a fantastic customer experience

How to become a successful tour operator

An excellent customer experience can convert your visitors into customers and 1st customers into regular customers.

Moreover, through your excellent service, you can do word-of-mouth marketing.

This experience will start from the website to return from the tour.

For example, if your site is user-friendly but your service is average then that will cause a bad experience.

That can be very harmful to your brand. This experience may cause a bad review or a good one.

Never, give a second thought to improving your customer service.

Tip 5: Asking for feedback from your customers

How to become a successful tour operator

From a survey of, it is found that 94% of customers want to buy a service or product after seeing a positive review.

I hope you get an idea of what feedback can do to your brand. That’s why asking for feedback matters to your business.

Even, if your customers somehow have a bad experience then you should also ask.

Response after having a bad experience can reduce their dissatisfaction and make your customers happy.

Moreover, 94% of your customers search for feedback before making a purchase.

For that including feedback from your happy customers will give them the courage to buy stuff from you.

Tip 6: Include booking cancellation to your tour operator business

cancellation policy

For a travel agency, including a booking cancellation policy, is essential.

Because tour depends on the weather. It is impossible to gain a good travel experience in bad weather as well as risky.

So, including a cancellation policy in your travel business will make your customers worry-free.

Because they can cancel it if something unexpected happens.

Without including this policy you will have fewer sales. As your customers can’t gather the courage to buy service from you.

As a result, your tour operator business will suffer.

Tip 7: Creating excellent content that draws more customers

Engaging content

You can get huge traffic through content marketing.

But, this marketing needs to be consistent and at the same time, search engine optimized.

A well quality, engaging, unique content can increase sales in an unexpected manner.

You can promote your brand with this content.

Content marketing can increase your sales, DA of website, and social media followers.

If you are thinking of being a successful tour operator without content marketing then, forget about it.

Your work will not end after creating content, you need to share it on your social media as well.

Tip 8: Consistent social media promotion for your brand

Promotion on the social media

You can make your conversion rate double by promoting your brand’s content or brand on social media.

To do it, you need to find out which social media your buyers use the most.

Targeting every social media platform is meaningless.

Why would you do that if you don’t have customers on all social media?

Except for targeting every platform, you can target two or three social media platforms and work accordingly.

This will increase the engagement of your customers.

Besides, you will find out how well your content is doing.

People hardly buy from a website that doesn’t have an account on popular social media.

Tip 9: Make sure your website is SEO-friendly

How to become a successful tour operator

How will your website rank well if your site is not search engine optimized?

Ranking on the search engine is very important for your website.

Because search engine is the place where your customers will search about you and find you.

After that, they will visit your site to know the service that you are offering.

You will get your maximum visitors through search engines. So, focus more on making a search-engine-optimized site.

For that, you can use SEO-friendly plugins and themes that will optimize your site for search engines.

Tip 10: Treat your unsatisfied customers with more care

Treat your unsatisfied customers with more care

It is normal to have some customers who will not be happy with your service. As you can’t make everyone happy.

But, what you can do is you can ask them what problem they have faced during getting your service.

This will help you to know what lacking you have in your service and how you can improve your service.

Moreover, your response after having a bad experience can reduce their dissatisfaction.

Useful article: 5 Actionable Tips to Increase Travel Website Booking

How can you make money through your tour operator business?

US tour operator market size reached 8.2 billion US dollars by the end of 2019. Source name-

The tour operator business has become one of the most profitable businesses throughout the world. Due to covid situation, sales are decreasing.

But, its popularity will increase three times more after this covid period.

Now you may have this thought about how these tour operators make money.

You might be interested: The beginner’s guide to starting a tour company

Tour operator mainly makes money from the commissions, they apply to hotel and vehicle services.

Besides, they earn profit from service fees, airline and hotel commissions, and fares.

Get WP Travel Pro and start creating your travel and tour booking website within minutes without any hassle of coding.