If you want to create a travel website for business or other purposes but don’t know how to make one then you can read the ultimate tactics through this blog.

Before we dive into the article, I wanted to ask if you’re considering to create a travel and tour booking website quickly and easily, without the need for coding or hiring expensive developers.

get WP Travel pro

If so, you can get WP Travel Pro to launch your travel booking website today.

To access all the premium features to create a travel booking website, you can get WP Travel Pro to reap all the benefits of the premium plans.

Explore: Compare WP Travel Free vs WP Travel Pro

You can explore and test the best travel agency themes and templates to find the one that perfectly aligns with your website.

This way, you can ensure your website suits your needs and preferences seamlessly.

Well, here is a step-by-step guideline to make a travel website precisely.

How to Create a Travel Website

Following are the steps, you need to follow while creating a travel website successfully.

Step 1: Selection of Suitable CMS Platform

Selecting a suitable platform for your travel booking site is one of the most important tasks. 

You can hire developers to code and design your travel website, but it takes weeks or even a month just to launch your travel website.

What if I tell you, that every travel business owner can launch their travel business websites instantly within minutes?

Yes, you heard it right.

You can launch your travel website by choosing the free CMS (Content Management System) i.e.WordPress with a ready-made travel plugin (WP Travel).

WordPress is the number one most used content management system now and its users continuously increasing unbelievably.

WordPress.org is 100% user-friendly that’s why you don’t need to worry about it if you are a beginner.

Step 2: Choose a good domain name

In this step, you need to choose a domain name that can fit your travel business needs.

A perfect domain name will help you to gain success in your travel business like .com, .io, etc.

It is advised to name your domain name based on your company name.

It needs to reflect your brand, such that you can stand out from the crowd.

If you haven’t started your company yet then choosing a good company name that will resemble your business will be essential.

If you want to create a travel booking site with a WordPress domain, then you need to select a perfect domain name for your site.

A great company name will lead you to a great domain name.

Confused on how to choose the great domain name for your travel business?

Here is the perfect strategy to implement while choosing great domain name ➤➤➤

Choose best domain name

You need to avoid using longer names for your domain name.

Otherwise, it will create complexity during the memorization and visualization of your brand name.

Some criteria for choosing a domain name:

  • It needs to be short and hold your brand identity.
  • Easy to remember and pronounceable.
  • Don’t use hyphens and numbers in your domain name.

Step 3: Choose a good web hosting service

You need to choose a great hosting service from a good hosting company after choosing your domain name.

There are many hosting companies like Bluehost, Hostgator, Hostinger, etc.

From them, you can purchase your self-hosting service to host your travel agency website precisely.

It will provide you with the edge of customization of your travel website completely.

You can install your WordPress with only one click after that it will automatically get installed.

Confused on how to choose the great web-hosting service for your travel business?

Here is the perfect strategy to implement while choosing great web-hosting ➤➤➤

Choose best web-hosting

Step 4: Install a Suitable Travel Plugin for Your Website

In WordPress, there are lots of travel plugins to build a website. You can make travel websites with the help of a plugin in a few minutes. Today the most popular plugin is the WP Travel plugin for WordPress.

Here are some steps for you to install and set up WP Travel on your websites:

Sign in to your WordPress admin dashboard.

install-WP Travel plugin
  • You must log in to your WordPress admin dashboard by entering the username and password to access your admin site.
  • Then in the left side menu, click the “Plugins” option, and then click “Add New”.

Search the WP Travel plugin and Install

WordPress plugins
  • In the right corner, there is a search bar, type “WP Travel” and press the Enter key.
  • Then you see the WP Travel plugin in the middle, click the “Install Now” button to install this plugin.
  • After a few seconds, this plugin will be installed. Then you can activate it by clicking on the “Activate” button.
  • After activation, you have been seen as ready to set up page the plugin.

Setup the WP Travel plugin

WP Travel setup
  • Click on the “Let’s Start” green button to set up the WP Travel plugin.
WP Travel setup
  • After that, you can select your currency to accept payments, then you choose the “Use Currency Name” Currency position” continues.
  • Click the “Save & Continue” button to go to the next page.
  • Next, you will see the “Page” section.
WP Travel setup
  • Choose the Checkout Page and Dashboard Page as there given. 
  • Again click the “Save & Continue” button.
  • Write your email address on the given dialogue box 
  • And enable the notification button which is preferred.
  • Again click the “Save & Continue” button.
WP Travel payment set up
  • Here you can see the Payment setup settings.
  • Choose the one payment gateway method which you want.
  • And, enable the Tax Options.
  • After filling in the required details click the below green button.
WP Travel-setup compatible themes
  • Select the Compatible Themes related to your travel website. 
  • After choosing the theme, click the “Continue” button.
WP Travel-complete set up

Congratulations! Your site is ready.
Now you can explore the features of the WP Travel plugin.

Step 5: Install a Suitable travel theme for Your Website

WordPress travel themes are made for work with websites, which are related to travel companies, tour operators, and travel blogs.

Travel Joy is the most popular theme for travel websites. These steps help you install a suitable travel theme for your travel website.

Log in to your WordPress admin dashboard.

WordPress dashboard
  • First, you must log in to your WordPress admin dashboard by entering the username and password to access your admin site.
  • Then after, in the left side menu, click the “Appearance” option, and then click “Themes”. 
  • In the left corner, there is an “Add New Theme” button, click this button to add the new theme.

Search for the Travel Joy Theme and Install

install Travel Joy theme
  • Then, in the right corner, there is a search bar, type “Travel Joy” and press the Enter key.
  • You can see the Travel Joy Theme on the top right side.
  •  Click the “Install” button to install a suitable theme.
  • Click the “Activate” button to activate the theme on your travel website.

Customize the theme

customize Travel Joy theme
Travel Joy Pro themes
  • Here you can see the features and functionalities of the Travel Joy Pro theme. 
  • Focus on the navigation bar, here you can add different destinations, and trips as you require.
  • Here is another feature to add your activities and explore packages which helps users view your activities and explore the packages.
  • Similarly, you can add different locations, and trips types as your business requirements.

These are the steps to install a suitable travel theme on your travel booking website. If you want more themes you can explore the best WordPress travel themes collections.

Must-Have Features of a Successful Travel Website

1. Itineraries Planning:

The travel booking systems have gone beyond basic features like flight booking and hotel reservations by adding a crucial enhancement: itinerary planning.

This procedure involves organizing and managing various activities, accommodations, and transportation to create seamless and well-structured journeys.

With a simple drag-and-drop interface, travelers can easily structure their trips, adding activities, accommodations, and transportation options with ease.

To make itinerary planning even more convenient, travel booking systems now offer pre-made templates for popular destinations.

2. Responsive design:

As per Backlinko, the number of smartphone users in 2024 has grown huge with substantial users of 4.88 billion worldwide. 

For every website whether it is travel one or another mobile responsive design is crucial.

Thus, before creating any travel booking website, you should always take mobile-friendly as one of the must-have features for travel agency websites.

With more than half of website traffic coming from mobile devices, it’s crucial to ensure that your travel website design is responsive and mobile-friendly.

3. Activities Pages and Informative Destination:

To keep your visitors engaged, your travel website should have a variety of informational and engaging sections in your travel booking website.

Consider making destination pages with the names of towns and nations.

For Instance, make a page for Thailand as your destination.

Travelers may now view all of the excursions associated with a certain location (like Thailand) anytime they visit that destination’s website.

So, anytime customers visit your website, they can see all of the excursions and other activities in one location with the help of these user-friendly features for travel agencies.

4. Unlimited Travel Packages:

A person has a unique set of choices and preferences. Just look out for yourself!

Providing a wide range of travel packages is essential for any travel bookingl website.

Your visitors should have access to a vast array of options, allowing them to find the perfect trip to suit their needs.

To achieve this, using a WordPress plugin such as WP Travel is recommended.

As well as detailed descriptions, day-to-day itinerary, regular and sales prices, trip duration, trip facts, FAQs, and an includes and excludes section.

By providing such comprehensive and detailed information, you make it easier for potential clients to understand your services and become more attracted to your travel agency.

5. Structured Website Navigation:

Having a clear and structured website navigation is essential for any travel agency website to attract and retain visitors.

The navigation structure plays a vital role in determining the conversion rates, sales, and bounce rates of your website.

If the visitors find it challenging to navigate through your website, they may leave, resulting in lower engagement and revenue.

For example, you can create different sections for travel packages based on destinations, activities, and types, making them easily accessible from your website’s homepage.

6. Booking Details & Email Notification:

It becomes crucial for you as a travel business to keep track of every booking detail you come across every day.

You may simply save the customer and booking-related information on your website with the proper usage of WordPress themes and plugins.

Every time a consumer books a trip through your website, you should be able to send them an email.

This can include features like booking management systems, customer databases, and email notifications for new bookings and cancellations.

7. Itinerary Downloader:

It could be challenging for a traveler to maintain an online presence to get updates on the schedule and other crucial information.

This is where the Itinerary Downloader features for travel agency becomes essential.

The Itinerary Downloader tool on a travel website is so essential.

Fortunately, some plugins allow you to produce an offline trip detail brochure file by generating the itinerary PDF and including alternative trip details.

The trip information, which includes several sections including the trip summary, trip cost, trip availability, trip itinerary, trip facts, FAQs, fast contact information, and much more, is simply downloadable by your users.

After the itinerary PDF is created, it may be simply accessed via mobile phones

8. Images and Videos:

Images and videos can help potential customers visualize themselves in those destinations, leading to increased interest and ultimately more bookings.

Pictures and photos frequently convey unspoken stories. They may convey ideas and messages far more quickly than conventional texts.

Videos are also an effective way to engage your audience and provide a more immersive experience.

You can create videos showcasing popular destinations, or even provide virtual tours of hotels and resorts.

You may help customers stay interested in your website by using engaging pictures, photography, visuals, and graphics.

9. SEO and User Friendly:

Search Engine Optimization (SEO) is the process of increasing the quantity and quality of traffic to your website through organic search results.

According to research by Brafton, 95% of search engine traffic goes to the pages displayed on the first page of search results.

This means that if your travel website can rank on the first page of Google, you have a higher chance of receiving more clicks and traffic.

This increased traffic can lead to more bookings and ultimately more revenue for your travel business.

10. Integration of Social Media:

According to a Statista report, 43% of internet users conduct online product and service research via social networks.

Social networking is therefore a useful tool for maintaining contact with potential clients and turning them into loyal supporters of your company.

Tourists frequently choose to post about their exciting experiences on social media. Also, they like interacting with one another on social media sites and making suggestions.

Tips and Best Practices for Stunning Travel Website

Make a beautiful and useful travel website that inspires and motivates users and leads you to more bookings and sales.

You have to need lots of style and tricks, content, features and functionalities while creating a travel website.

Here are some tips and the best way to practice for stunning travel websites:

Stunning Visuals

Using high-quality photos and movies showcases the destination, attraction and activities. You can add visual content for a more realistic experience, you add drone footage or a virtual tour.

Clean and Intuitive Design

You have to make the design clean, modern, and easy to use for visitors. Always select a simple colour scheme that is related to your brands.  

Mobile Responsiveness

While creating a travel website mobile experiences are important for your websites to be fully responsible and optimized for mobile devices such as smartphones and tablets.

User Friendly Navigation

You can make it easy to find a way, using a clear navigation option which helps the user or customer find the information.

Useful Maps

Travel businesses can add live maps to help visitors find destinations and interesting places that they want.

SEO Optimization

You can implement the best method of SEO to make your websites more visible in search results. So that, you can use relevant keywords, meta tags and descriptions to attract organic traffic on websites.

Continuous Update

You might regularly update your website with new and fresh content, new locations and travel deals to keep visitors coming back again. 

By following these tips and ideas, you can create a stunning travel website that motivates and pleasures users, which leads to more plans and sales. 

How much will it cost to build an online travel portal?

The price of building your online travel portal or website can depend upon various factors like the complexity of the website, features and functionality it needs, and design customizations.

Here are some potential costs of building an online travel portal:

  • Website Development Cost
  • Domain and Hosting Expenses
  • Content Management Cost
  • Design and Customization Price
  • Booking And Reservation 
  • Maintenance and Support Cost

Overall, the costs of building an online travel portal range from a few thousand dollars to tens of thousands of dollars or more, depending on your needs and the requirements of the project.

Where WP Travel is the best free travel agency software. It has multiple features and functionalities to make an online travel website.

If you want to try the premium version of WP Travel Pro that suits your travel businesses, then its starting price is just USD 99 per year for additional features and functionalities.

What are the things needed when an online travel agency is created?

While you are creating an online travel agency (OTA), include the key components and essentials to ensure its success. 

Here is a complete list of everything you need to create an OTA.

  • Business Plan
  • Legal and Regulatory Compliance
  • Domain Name and Hosting
  • Website Development
  • API Integrations
  • Booking Engine
  • Content Creation
  • Payment Gateway
  • Marketing And Promotion
  • Analytics and Monitoring

By following these keys and using a suitable travel plugin and beautiful travel themes you can make a travel agency website.  That works well for travelers and generates revenue for your travel and tour business.

Pre-launch checklist of travel website

It is important to make sure everything is ready before launching the travel website.

These are some essential pre-launch checklists for travel websites:

1. Domain and Hosting

  • Register your suitable domain name which is related to your websites.
  • Select the best web host that you can trust, and set up hosting for your website.

2. Design and Development

  • You make sure the design of the website is complete and suitable for the travel industry.
  • You can build the website while making it work properly on all browsers and devices.

3. Relevant Content

  • Always writing relevant content which is optimize for high-quality content, including travel tips.

4. SEO Optimization

  • Website owners or developers learn about SEO optimization and make sure that the text of the website is optimized in proper terms.

5. Security

  • For avoiding hackers, malware other online risks implement the required security steps for your websites.
  • You can install an SSL certificate to secure website transactions and protect users’ data.

6. User Experience 

  • Test your website access and usability to ensure a smooth user experience. 
  • First, verify that all links, buttons and forms working properly or not.
  • Also, you can conduct user testing and collect comments and feedback.

7. Backup and Recovery 

  • To avoid data loss, you have to implement regular backups of website data.

8. Launch Plan

  • While launching the website set a launch date and plan for website deployment.
  • The owner can send the notification to partners and team members.

At first, once you’ve checked all these things, then ready to launch your travel website with confidence. It is necessary to adjust to optimize the user experience and promote sales.

Tips to Grow Your Travel Website

To grow the travel website, you have to require a combination of methods to boost traffic, engagement and conversion. 

Follow some tips and techniques to grow your travel website:

  • Creating high-quality content including destination guides and travel tips.
  • You have to implement SEO to make the website more visible in the search list.
  • Make a strong presence on social media sites related to Facebook, Instagram, Twitter, and Pinterest.
  • Sometimes you send regular emails, deals and promotional updates to keep subscribers and inspire them to come back to your website.
  • Always connect visitors through comments, text, and social media to build community.
  •  To get attached to travelers, content writers, and influencers reach more audiences and increase brand awareness. 
  • Improve the user experience and boost sales by optimizing the page load speed, and navigation.
  • You have to offer unique and special vacation experiences or deals that target the audience.
  • Always keep up with the latest changes and trends in the travel business. 

You can grow your travel website and business by implementing these tips and methods continuously. Attract a loyal audience and users of travelers who want to explore the world with your help. 

For all websites Legal and safety are very important. Especially, it’s important for travel websites that deal with sensitive information of users and others. 

These are some key considerations of Legal and Security.

Privacy Policy

Privacy policy that tells people how you gather, use, and keep their personal information safe. 

If you serve people from the EU or California, follow rules like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).

Terms of Services

You have written the rules and instructions on how to use a website in terms of services.

Cookie Policy

You send the information about the types of cookies used to track the user or personal information. 

User Agreement 

You can inform the user or visitor to agree to your privacy and terms of service before they can access your website.

Security Consideration of Travel Websites

SSL Certificate

Protecting data that goes between your website and the user’s computer by installing an SSL certificate.

It helps to protect private data and information payment details and traveler personal data from hackers. 

Data Encryption

Travel agencies store the encrypted data including user accounts, passwords, and payment information to control unauthorized access to travel software and websites.

Firewalls and Security Plugins

Use firewalls and security plugins to keep your website safe from DDoS (Distributed Denial of Service) attacks, malware, and hacking attempts.

User Authentication 

Travel agencies use the strong authentication two-way verification or 2FA, to verify user identities, and prevent hacking. 

Mobile Optimization for Travel Websites

Most travelers use smartphones and tablets to research destinations view the details and also book accommodation and travel-related activities. So, mobile optimization is essential for travel and tour websites. 

These are some important strategies for optimizing your travel website for mobile and tablet devices.

  • Mobile devices are more visible in search results.
  • It has improved the route by utilizing a mobile-friendly menu that is easy to access. 
  • You have to optimize the website’s fast loading time on mobile devices which helps to user explore the website on slow internet.
  • Build the CTAs to be easily clickable on mobile devices. 
  • Travel agencies can build a mobile-friendly booking process in simple steps and ways to reduce load time. 
  • You can implement mobile SEO to boost your website’s presence in mobile search results. 

You can provide a user-friendly experience for mobile users from your travel website by following the above steps. It gives the customer satisfaction of travel websites. 

What’s the best platform to build a travel website on?

There are several tools and platforms built for making travel websites depending on your specific needs, goals, and technical skills. 

Here are some popular platforms used for building travel websites.

  • WordPress 

It is the highly flexible and user-friendly content management system (CMS) that is a big part of the internet. 

Precisely, WP Travel is a versatile travel management plugin designed to create a travel booking website simplifying the process of creating and managing tour packages.

With a 4.7 out of 5 star rating, WP Travel is the world’s best travel booking WordPress plugin.

  • Wix 
  • Squarespace
  • Shopify
  • Joomla

When you select the best platform for your travel website, you should consider such as your budget, your technical knowledge, features, and scalability requirements.

By using the WordPress platform to build a superior travel website. 

WP Travel Pro offers premium travel booking features with top-notch quality support and a competitive edge to streamline your travel booking website workflow.

Why use travel CMS in travel websites?

A Travel Content Management System (CMS) helps make and handle travel website travel websites and has several advantages. 

Let’s explore the importance of using the travel CMS in travel websites.

  • Specialized Features
  • Ease of Use
  • Customization Options
  • Integration with Travel APIs
  • Search Engine Optimization (SEO)
  • Security
  • Community and Support

Overall, WordPress is the best and most informational travel CMS that can make it easier to build and manage a travel website. 

WP Travel is the best  WordPress travel plugin to build and make travel and tour websites and software.

It has several features like customization choices, and customer service that are specifically designed for travel companies.

Reasons to make a travel website using WordPress

  • WordPress provides you with the easiest way to make your website.
  • Moreover, you don’t need to know any kind of complex coding to make your website and can simply build and design your website by using plugins and themes. 
  • Any kind of website can be made with WordPress. From making e-commerce sites to social networks. 
  • You can also update your website according to your business. WordPress has lots of new features and it is upgrading continuously.
  • With new upgrading features, you can change your websites as your business grows for website design.
  • When you will make your website by using WordPress it will be highly mobile responsive. You can change your website according to how it looks on the mobile screen.
  • As WordPress is an open-source CMS, you can share the content of your website without any payment.
  • You can easily maintain your content on your website by using WordPress. Content management will be easier.   
  • According to your company’s growth, your website can contain thousands of posts and pages.
  • You can easily share the content of your business with the world. It has a high ranking in search engine optimization.
  • One out of three of your visited websites is made with WordPress. So business content sharing will be more easy and effective for you. 
  • WordPress will give you the tools by which you can share your business content effectively and efficiently.
  • The WordPress community has large technicians to help their users. You can get the answer to your question from them.
  • If you face any kind of problem, then you can simply get their help and solve your problem. 
  • You can build your website within a single day. There are hundreds of other software but no software can give you this speed and efficiency at a time.


    This blog showed you 5 simple steps to create a travel website using WordPress CMS without any coding skills.

    So, are you ready to create yours? Then do follow the steps and make yours one in less than an hour.

    Get WP Travel Pro and start creating your travel and tour booking website within minutes without any hassle of coding.

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