So, are you wondering about starting a travel agency in India?

Opening your travel agency in India can be something that mixes business with pleasure.

Imagine how great it would be if you helped other people experience everything in this great country, from the high, ice-capped Himalayas to the calm beautiful Lakshadweep. 

If that sounds like just your dream, here is how you can do it, step by step. 

Following these 8 easy steps, you can easily start your travel agency.

Steps to Start a Travel Agency in India

Step 1: Conduct Market Research

Start by identifying the overall traveling scenario in India. Determine a niche, an area specializing in services like luxury travel, adventure tours, cultural experiences, and eco-tourism. 

Analyzing your targeted audience and their integral parts is important to get your services customized.

Step 2: Create a Business Plan | Road Map

Setting out on the road to success, every journey will begin with a roadmap, and in business, your roadmap is your business plan,” the vision, services, target market, competitors, marketing strategies, and financial forecasts.

Keep it clear and to the point, making it like a lighthouse for guidance at every step.

how to start travel agency in india :

You have to get your business registered in India and it’s a rule. You can decide on your type of organization (sole proprietorship, partnership, LLP, etc.) and get the legal work done.

Remember, depending on the services being delivered, you’ll need a GST number along with other permits.

Thing to doDescription
Choose a business structureSole Proprietorship, Partnership, LLP, Pvt Ltd, etc.
Register your businessWith the Ministry of Corporate Affairs (MCA) or local bodies
Get a PAN cardMandatory for tax purposes
Apply For GST RegistrationRequired for billing and taxation
Open a bank accountIn the name of your business

Step 4: Set Up Office and Team

Whether it may be in the comfort of your own home office or having a commercial space, just ensure that this one brings about creativity and productivity at its best.

If building a team, find those who would share your love of travel and provide that excellence in customer service.

how to start travel agency in india :

Step 5: Build Partnerships

Establish a good network with all the hotels and airlines, as well as local operators in your chosen target areas. 

This is where you’ll be able to seal your relationships with lots of help giving you a competitive edge and making for unique experiences

Here are some of the proven ways to build partnerships with others…

  • Collaborations with local art and culture
  • Health and wellness retreats
  • Partnership with adventure and sports
  • Establish relationships with transportation providers
  • Voluntourism projects

Step 6: Build Your Online Presence

Your Online Presence is your virtual store in the digital space. And that’s where WP Travel helps it is an an essential WordPress plugin for travel agencies that comes into play. 

WPTravel is a must-have plugin that helps you to streamline your online operations. 

The tutorial below helps you to set up your travel and tour booking website in WordPress using the WP Travel plugin along beautiful travel theme without any hassle of coding.

The plugin offers these features to create your SEO-optimized travel business.

  • All-in-one booking management system
  • Customizable trip itineraries
  • Integration with multiple payment gateways
  • Full data reporting
  • Integration with Zapier
how to start travel agency in india :

If you favor written guidance, then please continue reading: How to Create a Travel Website with WordPress

Step 7: Launch Marketing Campaign

Publicize with both digital and traditional marketing strategies. SEO, social media, content marketing, and a local event too.

Make your travel agency’s launch memorable with special offers or an event to grab potential clients.

Simply follow this marketing strategy to meet your goals.

Marketing TypeStrategyDescription
Digital MarketingSocial Media MarketingUse platforms like Instagram, Facebook, and Twitter to share engaging content and spread your brand awareness.
Content MarketingCreate valuable content such as travel blogs, guides, tips and tricks, and many more.
Email MarketingOutreach and mail to potential customers to spread awareness about your product and services.
SEO ( Search Engine Optimization )Optimize your travel website with an all-in-one WPTravel WordPress plugin
Pay-Per-Click Advertising ( PPC )Launch a marketing and PPC campaigns to reach targeted customers.
Influencer marketingCollaborate with travel influencers to show your travel packages and experiences worldwide.
Traditional MarketingPrint AdvertisingUse brochures, flyers, and posters in local businesses, travel expos, and community centers.
Networking EventsAttend all travel and trade shows, local business networking events, and community gatherings.
Direct MailSend personalized travel packages, postcards, and special offers directly to customers.
Public RelationsUse local newspapers, magazines, and travel columns to build relationships with the public.

Step 8: Encourage Continuous Improvement

It’s important to embrace continuous improvement. The travel industry is changing rapidly and it’s very important to be aware of travel trends and what your customer wants, so always try to predict the changes.

Here are some of the prime areas where you need to focus to survive your travel agency.

how to start travel agency in india :

Learn More: How to Start a Travel Agency (& Why There’s a Better Option)


Conclusively Starting a travel agency in India needs passion, strategic planning, and adaptability. By researching the market, registering the business, building relationships, marketing digitally and traditionally, and staying up-to-date on trends, travel agency owners can achieve their goals.

With proper execution, travel agencies in India can offer customized and unique travel experiences by choosing the top tour operator software.

FAQs ( Frequently Asked Questions )

What are the startup costs for a travel agency in India?

Start-up costs in setting up a travel agency in India would range from Rs 50,000 to Rs 5 lakh.

Can I start a travel agency in India online or from home?

you can start a travel agency in India online or from home. You just need to register your business

How do I register a travel agency in India?

You need to register your business as a private limited company, LLP, partnership firm, or proprietorship.

What is the process to start a travel agency in India?

You may begin with deciding on the name and structure of the business, getting the same registered, IATA certification, etc

What are the requirements to start a travel agency in India?

The basic requirements are capital investment, IATA approval, GST & trade license registration, office space, etc.

You can get WP Travel Pro to start creating your travel and tour booking website within minutes without any hassle of coding.

get WP Travel pro