Are you thinking of starting a travel agency in Nigeria? It’s a booming business with excellent potential for generating a large profit.

On the other hand, the profits the sophisticated business makes individually are particularly competitive.

You can start your travel agency in Nigeria by working hard to ensure that you are everything that customers need and that your reputation is worth it.

According to Statista, it is estimated that the travel and tourism business in Nigeria will rise exponentially in the coming years.

The sale revenue ratio of 2024 is more than $3 million, with an estimation of a 4% growth rate equivalent to the market size of approximately $3.9 million in 2028

It also shows that the number of users might increase to 19 million by the end of 2028, with user penetration also projected to rise from 11.5% in 2024 to 12.2% by 2028.

The ARPU (average revenue per user) figure is projected to stand at a little over $127 for the period. 

Furthermore, e-commerce will generate approximately 68% of total revenue in Nigeria’s travel and tourism industry by 2028.

However, Nigerian tourism is an emerging segment with two main destination types: Cultural and Eco-tourism. 

Nevertheless, it remains with infrastructural gaps and security problems that must be sorted out.

Important Tips

  • A realistic knowledge base and unshakable trust are required for anyone to run a travel agency.
  • Discover what makes the Nigerian tourism sector function.
  • Through your passion, drive, and diligence, you will be able to make your dream come true as a travel agent.
  • You should be dedicated to delivering the best possible services to your customers.

What is a Travel Agency?

Travel agencies play an important role in helping people plan their trips.

They are familiar with a variety of travel destinations, modes of transportation, local customs, and weather conditions.

These agencies occasionally collaborate with other companies and receive compensation for adding their services to vacation packages. They also contribute significantly to the development of local tourism.

Travel agencies make it easy for visitors to access all of the exciting activities and sights a specific location offers.

Steps to Start a Travel Agency in Nigeria: Comprehensive Guide

Step 1: Getting knowledge and experience

Firstly, gaining hands-on knowledge and experience in the travel industry is very valuable before starting your travel agency in Nigeria. 

One way to do this is to take a job, even temporarily, at an existing travel agency. 

This allows you to learn firsthand how agencies operate day-to-day things like booking travel for clients, working with travel suppliers, and providing great customer service. 

You’ll understand the detailed processes involved in arranging travel. Working at an agency also helps you build connections with people in the industry who could be helpful contacts later on. 

Getting this real-world experience prepares you for the realities of running a travel agency. It increases your chances of success once you decide to start your agency.

Learn More: How To Start a Travel Agency From Scratch in 8 Steps?

Step 2: Establish A Niche

Also, defining your travel agency’s niche is key to standing out in Nigeria’s competitive market. 

Rather than trying to be everything to everyone, focus your services on a specific type of travel, like luxury getaways, adventure tours, family vacations, or corporate business trips. 

Research to find an underserved segment that fits your interests and skills. 

Specializing allows you to become an expert in your niche, tailor your offerings precisely, and market to an already interested audience. 

With a well-defined speciality, you can attract devoted customers by meeting their unique travel needs exceptionally well.

Step 3: Develop a business plan

Creating a comprehensive business plan provides a roadmap for starting and growing your new travel agency. 

It outlines your business goals, describes what services you’ll offer, identifies your target customers, and explains how you’ll attract them. 

Develop a Business Plan for starting a travel agency in Nigeria

Also, the plan should cover operational details like staffing, office spaces, supplier contracts, and marketing strategies. 

Perhaps most importantly, it projects startup costs and forecasts revenue and profits over the next few years. 

Developing this plan forces you to think through all aspects of launching your agency. 

With a solid business plan in place, you’ll be better prepared to make smart decisions and convince others to invest.

Step 4: Secure Funding

Additionally, starting a travel agency in Nigeria requires a significant financial investment. Having enough money to get your travel agency off the ground is crucial. 

Secure Funding for starting a travel agency in Nigeria

Determine exactly how much startup funding you’ll need by calculating costs like office space, equipment, travel booking software, licenses, employee salaries, and marketing expenses. 

Once you have an estimate, explore your financing options. Using your savings is ideal if possible. 

You can also look into small business loans from banks or investments from friends and family. 

Presenting a detailed business plan will help convince potential lenders or investors that your travel agency idea is viable. 

With sufficient funds secured upfront, you’ll be in a better position to make your entrepreneurial travel dreams a reality.

Step 5: Register The Agency

Before you can officially open your travel agency doors in Nigeria, you must properly register the business with the government. 

This includes obtaining all of the necessary licenses and permits to operate legally. 

First, you must register your business name with the Corporate Affairs Commission. 

Then, you must obtain appropriate licenses from the Nigerian Tourism Development Corporation and other regulatory bodies. 

The registration process ensures that your agency meets important standards and allows you to obtain accreditation, which increases customer confidence. 

While it may require some paperwork, fully registering your new travel business protects it and gives it credibility from the beginning.

Consult a lawyer to ensure that all applicable local and national laws and regulations are followed.

Step 6: Get A Host

In today’s digital age, having dependable and efficient travel agency software is essential. 

To properly operate your travel agency, you will need a trustworthy host agency. And also, travel booking software is highly necessary. 

Skilled hosts can provide you with all the applications and technology, such as flying, lodging, car rentals, and package tours for different suppliers. 

Basically, this covers the whole scope of making bookings, managing and planning different aspects of your client’s travels. 

In accepting payments, having the right host system will enable you to retain customer information in one place and ensure that all payments are done securely. 

Spend time doing research on various host agencies and selection platforms for your new travel agency to fix any problems with a system that is easy to use and has everything required for a successful operation.

Step 7: Secure Location

Securing the right working space is an important step when starting a travel agency in Nigeria.

Secure Location

Decide if you want a physical office location that customers can visit in person or if you’ll be operating primarily online. 

For an office, look for an affordable yet professional space in an area convenient for your target customers. Make sure it’s easy to access and has enough room to meet with clients comfortably. 

If you are running the business online, you’ll likely just need a dedicated workspace at home to start.

Whichever option you choose, create an environment that feels welcoming and inspires people’s travel dreams.

Step 8: Hire Employees

Be associated with like-minded people who are also committed.

Hire Employee

Ensure top-notch travel experiences by hiring employees aligned with your brand and focused on customer service.

Employees must receive thorough training on the latest trends, booking tools, and customer service to meet industry demands.

Step 9: Marketing The Agency

Effective marketing is the key to striking the travellers who find a passion for your travel agency in Nigeria. 

To ensure the success of the marketing strategy, develop a multichannel marketing plan to connect with and recognise the target market.

Marketing the Agency

Show your logo and website

A professional logo and user-friendly website guidelines are crucial for a credible and enjoyable shop. 

The layout of your website should accentuate the services, destinations, and offers with a simple booking system given to your clients.

If you want to start a travel agency but are not sure where to begin, WP Travel is a plugin that can help you and your staff streamline the reservation process.


Create Your SEO-Friendly Travel Agency Website in Simple Clicks…

The tutorial below shows how to create a travel and tour booking website with WordPress that does not require coding.

Features of WPTravel

Features of WPTravel

  • Easy Booking System: User-friendly interface for booking tour packages
  • Multiple Payment Gateways: Many online payment options for booking tours
  • Supports Integration: Integration with woo-commerce and Zapier
  • Booking Management: Advance dashboard for managing bookings and payments
  • Email Notifications: Automatic confirmation emails to customers after booking trips

Social Media

Exploit social networks as well as media to contact customers and showcase travel inspiration. Besides that, you do marketing for your agency. 

Use visual content, travel-related tips, and deals to captivate your customers and let them stay in touch with your business.

Ask For Referrals

Your happy customers are a valuable addition to the excellent marketing corps in your company. 

For instance, the travel agency can give referral incentives or implement a referral program where they are encouraged to promote their business.

Word-of-mouth advertising

In the travel business, word-of-mouth is very effective. Participate in local events and networks to market your services and showcase your skills.

Step 10: Continuous Improvement

Lastly, the travel industry is known for its dynamic nature, and staying ahead of the competition is the best way to survive. 

Make a habit of asking customers for feedback at regular intervals, follow industry trends closely, and adjust your offerings to fulfill changing needs. 

Continuous Improvement

Invest in your professional development as well as that of your team members so that you are always up-to-date and providing leading customer service.

Benefits of Starting a Travel Agency in Nigeria

Finally, starting a travel agency in Nigeria will bring about a lot of favourable things and chances.

Benefits of Starting a Travel Agency

1. Capitalizing on a Growing Market: The situation is thus highly favourable for Nigeria’s travel and entertainment market, with a huge middle class and people seeking recreation and entertainment on the increase.

2. Leveraging Local Knowledge: As a travel agency in Nigeria, knowing the culture, customs, and destinations well will help you provide the best tourism experiences to everyone.

3. Contributing to Local Tourism: Your tourism agency can attract tourists to view Nigeria’s heritage and scenes of beauty through the promotion and marketing of these attractions to domestic and international tourists.

4. Versatile Business Model: Online travel agencies operate, so you have the freedom and ability to meet your chosen specialization or travellers’ requirements.

5. High Earnings Potential: The setting up of an agency, which entails proper strategies and full commitment, will present possibilities for generating income, especially for more exclusive markets.


Lastly, being a travel agency owner in Nigeria provides an opportunity to discover yourself while embarking on an exciting journey. 

Starting on a steady path to business success in the tourism industry is achievable by conducting research and providing exceptional services.

Similarly, by exploring your emotions and attitude toward travel: you should be passionate about it, able to focus on small details, and eager to create awe-inspiring adventures for all of your clients. 

During your trip, keep in mind that a travel agency is a launching platform that opens the door to many journeys and valuable memories that will last a lifetime.

Want to know which is the best tour operator software?

Explore this article “Best Tour Operator Software: Features and Pricing (2024)”

Frequently Asked Questions

How do I start a travel agency in Nigeria?

To start a travel agency in Nigeria, you need to register your business, obtain necessary licenses, create partnerships with airlines and hotels, and market your services effectively.

What legal requirements are needed to start a travel agency in Nigeria?

Legal requirements include business registration with the Corporate Affairs Commission, obtaining permits from relevant government agencies like the Nigerian Civil Aviation Authority, and tax regulations.

What are the key challenges faced by travel agencies in Nigeria?

Challenges may include stiff competition, fluctuating economic conditions, regulatory changes, and events such as travel restrictions or health crises.

Is it necessary to specialize in a particular type of travel (e.g., luxury, adventure) when starting a travel agency in Nigeria?

Specializing can help differentiate your agency and target specific markets, but it’s not mandatory. You can choose to offer a variety of travel options based on market demand and your expertise.

How can I stay updated with the latest trends and developments in the travel industry?

Stay updated by joining professional associations, attending industry conferences and workshops, subscribing to relevant publications, and networking with other travel professionals both locally and internationally.