It is the right time to start a travel agency in the Philippines. The Philippines is known for its beautiful beaches, rich culture, and friendly locals. It has recently seen an increase in tourism due to its diverse landscapes.

Travel agencies have emerged in this rapidly growing industry. They not only create journeys of beauty for the rest of the world but also make travel easier for both the adventurous and those looking to explore.

Let us take this journey together, one step at a time, to make your dream a thriving reality.

Following these easy steps, you can easily start your travel agency in the Philippines.

Steps to Start a Travel Agency in the Philippines

Step 1: Perform Research

The first step in starting a travel agency in the Philippines is to start with the travel market all over the Philippines.

Understanding what drives people to visit new places, their accommodation preferences, and the experiences they seek. 

Identifying your target audience and their key components is critical for customizing your services.

Step 2: Create a Detailed Business Plan

Create a business plan that will guide your agency’s progress. It includes everything from the services you will provide, whether niche tours, packages, or budgets, to a detailed pricing strategy and market analysis. 

Detailed Business plan to start a travel agency in the Philippines

This acts as both a blueprint and a pitch for investors and partners, clearly expressing your vision, strategy, and financial projections.

Meanwhile, the next step is to understand the legal landscape. In the Philippines, this requires registering your company with the Department of Trade and Industry (DTI) for sole proprietorships and the Securities and Exchange Commission (SEC) for corporations and partnerships. 

Securing permits from local government units (LGUs) and the Bureau of Internal Revenue (BIR) is paramount. This step gives your business legitimacy, allowing it to conduct legal and financial transactions.

Things To Do Description
Register Business NameDTI for sole proprietorship; SEC for corporations/partnerships
Obtain Barangay ClearanceRequired for local compliance; essential for Mayor’s Permit
Secure Mayor’s PermitApply at the local city/municipality for business operation authorization
Register with BIRFor tax compliance, official receipts, and invoices
Get DOT AuthorizationOptional but enhances credibility; involves meeting DOT standards
Register with SSS, PhilHealth, and Pag-IBIGMandatory for businesses with employees for social, health, and housing benefits

Step 4: Create a Fully Functional Travel Booking Site

Familiarize yourself and your staff once with the computerized reservation systems (CRS) used in the travel industry. These systems are essential for booking flights, hotels, and other travel services efficiently. 

Training in these systems ensures that your agency operates smoothly and can provide quick and accurate service to your clients.

Overall, WP Travel is a plugin that allows you and your staff to streamline your reservation process.

The tutorial below explains how to create a travel and tour booking website in WordPress using the WP Travel plugin and a beautiful travel theme with no coding required.

The plugin includes these features to help you create an SEO-optimized travel business.

  • Integrated booking management system
  • Customizable trip itineraries
  • Integration with multiple payment gateways
  • Full data reporting
  • Integration with Zapier

Step 5: Setup and Equip Your Office

Setup and Equip Office to start a travel agency in the Philippines

Moreover, choosing a workspace or a professional commercial setting is critical. Look for an environment that encourages both creativity and productivity to their full potential. 

When it comes to selecting your team, look for individuals who not only share your passion for travel but also excel in delivering outstanding customer service.

Step 6: Build Partnerships

Similarly, create a network with all of the hotels, airlines, and local operators in your preferred areas.

This is where you will be able to get lots of help, giving you a competitive advantage and creating unique experiences.

Generally, here are some effective approaches to forming partnerships with others:

  • Collaboration with an International Air Transport Association (IATA) accredited organization
  • Form Partnerships with Shipping Lines
  • Collaboration in sports and adventure

Step 7: Begin the Marketing Campaign

Comparatively, both digital and traditional marketing strategies promote your brand. SEO, social media, content marketing, as well as a local event.

Make your travel agency memorable by promoting special offers or hosting an event to attract potential clients.

Marketing strategy to start a travel agency in the Philippines

Marketing Type Strategy Description
Content MarketingBlogs and SEOCreate a series of SEO-optimized blog posts to increase organic traffic.
Content MarketingVideo ContentCreate engaging video content for YouTube and social media to boost brand visibility and engagement.

Social Media Marketing
Platform-Specific StrategyTo effectively engage different segments of your audience, tailor content and campaigns to specific social media platforms (e.g., Instagram, Facebook, and LinkedIn).
Social Media MarketingInfluencer PartnershipsTo increase reach and credibility, collaborate with relevant influencers to your target audience.
Email MarketingPersonalized email campaignsTo boost engagement and conversions, segment email lists based on customer data and send personalized, relevant content to each segment.
Email MarketingNewsletter SubscriptionOffer valuable content through newsletters to keep your audience engaged and informed about updates, offers, and relevant news.
Paid AdvertisingPay-Per-Click Advertising ( PPC )Launch marketing and PPC campaigns to reach targeted customers.
Paid AdvertisingSocial Media AdsAds on social media platforms to reach specific audiences with tailored messages.
Public Relations (PR)Media OutreachEngage with media outlets to get coverage for your company, products, or services, increasing brand visibility and credibility.
Public Relations (PR)Community EngagementParticipate in and sponsor community events.
Sales PromotionsLimited Time OffersCreate urgency and increase sales by offering time-limited discounts, special offers, or exclusive packages.
Sales PromotionsLoyalty ProgramsTo encourage repeat business, offer discounts, rewards, or perks to returning customers as part of a loyalty program.
Market ResearchCustomer FeedbackConduct surveys to gain insight into customer satisfaction, preferences, and areas for improvement.
Market ResearchCompetitor AnalysisRegular competitor analysis is needed to identify market gaps, opportunities, and strategies for differentiating your offering.
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Step 8: Continuous Improvement

Continious Improvement to Start a travel agency in the Philippines

Another key point is continuous improvement. It is critical to value continuous improvement.

The travel industry is rapidly changing, and it is critical to be aware of travel trends and what your customers want, so try to anticipate changes.

Learn More: Starting A Travel Agency – A Complete Guide


Travel agencies are regarded as one of the brightest industries expected to propel our country forward. It has the greatest potential to be both entertaining and profitable. To Start a travel agency in the Philippines requires planning and adaptability.

Travel agency owners can achieve their objectives by researching the market, registering their business, developing relationships, digitally and traditionally marketing, and staying current on trends.

Generally, with proper planning and execution, Philippine travel agencies can provide unique travel experiences. 


1. Do I need a special license to start a travel agency in the Philippines?

Yes, in addition to the business registration with the DTI (Department of Trade and Industry) or SEC (Securities and Exchange Commission), you also need to secure a travel agency license from the Department of Tourism (DOT).

2. How much does it cost to launch your readymade travel booking agency website without coding?

WP Travel Pro offers the most affordable cost starting at USD $99/year or PHP 5,737.60/year only to launch your travel agency booking website right away without coding.

3. How much capital do I need to start a travel agency?

The required capital can vary widely, depending on several factors certainly, you can choose a physical office or operate online, depending on the scope of your services, and your marketing strategy.

4. How to find clients for my travel agency?

Finding clients involves a combination of marketing strategies, basically online marketing (SEO, social media, and email campaigns), networking, attending travel expos, and word-of-mouth referrals. Building partnerships with local businesses and tourism boards can also help attract clients.

5. What types of travel services can I offer?

You can offer a wide range of services, including, but not limited to, booking flights, hotels, and tours; creating customized travel packages; providing visa assistance services; and providing travel insurance.

6. What are the biggest challenges in starting a travel agency?

Challenges include extreme competition, fluctuating demand, and the need for continuous marketing efforts. 

7. What are the requirements for a DOT license?

The requirements for a DOT license include a completed application form, business registration documents, office location proof (lease or title), tax identification number, and also proof of financial capacity. Additional requirements may vary depending on the type of travel agency services you plan to offer.

You can get WP Travel Pro to start creating your travel and tour booking website within minutes without any hassle of coding.

Get WP Travel pro