So, are you looking forward to the 9 compelling reasons, why travel agencies need a Website?

If you thought about doing a travel agency business without having a travel website in the 20th century then it was okay.

But, in this era of technology, you can never imagine doing this.

We have all become completely dependent on doing everything online.

Now, think about where you are right now. You are still feeling hesitant about having your own one.

But, it still didn’t get too late.

Essential key article: How to Create a Travel Booking Website with WordPress?

What is a travel website?

A travel website is a website that contains different web pages and related content about traveling that are identified by a common domain name and published on the web server.

In simple words, a travel website is a website that contains all information about traveling like trip packages, pricing, reviews, etc.

You might be interested: How to Start a Profitable Travel Agency from scratch: Beginners Guide!

9 Reasons Why Travel Agencies Need a Website

Now, it’s far not possible to assume having an enterprise while not having an internet presence.

It is not applied only to your travel agency.

Besides, it is applicable to 90% of other businesses.

But, in the case of a travel agency having a website is a must.

More than 70% of travel bookings are done online.

So, if you want to start your travel agency business without owning a website then you should never dream of success.

Want to know how important travel and tourism websites is for your business?

Then, we are providing the following reasons that will make you understand why you need one:

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1. Brand identity:

Look around and see for yourself.

Can you find any renowned brand that does not have a website? I am sure you can’t.

Most of the renowned travel agencies like Airbnb, Expedia, kayak, etc. use travel sites for their businesses.

As your brand identity depends much on your website.

Nowadays people become more dependent on doing everything online.

As a result, you can’t ignore the importance of a website.

Because through a website you can make your identity by doing various online marketing.

70% of success in your travel agency business depends on online marketing that you can do through a website.

That’s why it is essential to have a website.

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2. Publicity:

What can be greater than online publicity? Maximum publicity happens online.

You can inform your customers about the sales and information of your product through a website.

Can you even imagine how many chances of success you can lose by doing only offline travel business?

Moreover, you can reach more customers by using a website.

Not to mention more reach means more possibility to get success in your business.

3. More customer influence:

Your customer will never prefer to book trips from an offline store.

Customers feel more confident when they find a website.

Think last when you confirm your trip packages from an offline store. Hard to remember?

As everything is done online it is important for you to create a website for your travel agency.

Besides, by doing this you can earn customer trust.

4. Visual representation:

I am sure there is no need to describe the importance of it.

Because you are also a customer of other shops.

On the website what can convince you more to buy your desired product or service? of course, a picture or video.

Here is the most important influence that you can leave on your customers.

Using the pictures of trip packages can create a huge impact that you can’t even imagine.

You can successfully do it by creating a website for your travel agency.

5. Online booking:

Without online booking, I am afraid you can’t make any sales.

Because 80% of travel bookings are done online.

You can by luck find a customer who prefers offline booking.

But, the question is: can you make a profit from it?

No, obviously. As a result, you will need a website for your travel agency that you can’t underestimate.

6. Review section:

Have any idea what’s the best part of your tour and travel booking website?

Yes, you are guessing the right.

The review section of your site is the most fantastic and influential part of your website.

Because it is our tendency to know the experience of others before making a booking or purchasing a product.

Your customers can find that review section if you use a travel website for your travel agency.

By seeing good reviews, your customers will be influenced to book your trips.

You can get this review section only if you use a travel booking website.

7. Sale posts:

The sale post is the most hyped one nowadays. People are crazy about these posts.

Your sale posts will reach a large number of people if you do it through the website.

You can never reach half of the people through offline marketing that you can reach by online website.

As a result, more people will know about your brand by providing sales postings.

You can do it only by using a website for your travel agency.

8. Online presence:

For a travel agency, an online presence is a must. You already know that maximum booking is done online.

How can you increase your sales if you don’t have an online presence?

Moreover, an online presence increases the confidence of your customers to book a trip package from you.

Because of this, you will need a website for your travel agency.

9. Ensure success:

Think how successful you can be if you use a website for your travel agency.

A website means more reach, publicity, brand identity, influence, reviews, and booking that will lead to more sales.

More sales mean more success than you are dreaming of.

Learn more: Why should you use WP Travel Plugin for Travel Website in 2023?

How can you make a website for your travel agency?

It is not that hard task to make a website for your travel site. You can easily do it even if you are a beginner in this field.

As with WordPress, everything gets easier.

WordPress provides free as well as paid plugins and themes. With this available travel booking plugin and the best travel agency WordPress theme, you can create a fantastic site within a few minutes.

You can get WP Travel Pro to start creating a travel booking website instantly.

What Should Your Travel Website Include?

While making a high-quality travel booking site, you need to include several things in your travel site.

If you want to make a profitable site, you can’t make a normal site that will bring no profit. Keep the following things in mind while making your one:

  • Include good-quality images and videos.
  • Showcase your trip packages.
  • Add pricing, location, and other details to your trip packages.
  • Give your company’s information.
  • Provide transportation services.
  • Add maps and guidelines.
  • Offer customer review section.
  • Helpful tips for your trip packages.

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What are the Advantages of a Travel Website?

It is highly recommended to have a website for your travel agency. As almost most booking is done online.

As a result, the advantages of having a travel website also increased. The advantages of a travel website are:

  • More customers will know about your brand by having a website. Because online marketing is much bigger than offline marketing.
  • Doing publicity becomes easier with a website.
  • You can have more influence on your customers.
  • Moreover, you can earn the trust of your customers by showing reviews of other customers.
  • Your customers can easily book the trip packages they want.
  • You can reach more customers. As a result, your sales will also increase.

Explore this article: How to Promote Your Travel Business


A travel site can be a game-changer for your business.

Don’t miss this opportunity. Create your own site that will offer you new possibilities to take your business to another level.

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